MISSION

Why we exist: KM is an ambitious Icelandic football club dedicated to sustainable athletic excellence, health, and community empowerment. We use sports and education to drive positive social change, encourage physical activity, promote environmental stewardship, and foster meaningful cultural exchange.

 

VISION

Where we are heading: To be a respected, unified sports institution in Iceland and abroad that balances competitive ambition with core human values. We strive to empower athletes from all backgrounds through football, build global partnerships, and create sustainable opportunities for personal and professional growth.

 

VALUES

• Positive Passion: Celebrating the joy of football with high ambition, creativity, and a drive to improve daily.

• Respect & Integrity: Treating the game, referees, opponents, and supporters with complete dignity and sportsmanship.

• Professional Standards, Amateur Spirit: Combining professional discipline and structure with a genuine love for the game.

• Inclusion & Multiculturalism: Welcoming everyone regardless of background, gender, or religion, while embracing Icelandic and European football culture.

• Well-being & Community: Leveraging sports and active socializing to support mental health, build resilience, and foster strong social connections in Iceland.

• Apolitical Stance: Believing firmly that sports should unite rather than divide. KM remains strictly apolitical and independent of political ideologies.

   

CODE OF CONDUCT

Players

• Know & Live the Club: Understand the FIFA Laws of the Game, KM values, and internal guidelines.

• Play Fair & Show Respect: Compete with intensity and integrity. Respect referees, teammates, opponents, and fans—avoiding public protests, rude language, or hostile behavior.

• Strengthen Mental Health & Connections: Engage positively with teammates and support one another; socializing through sports is key to individual and collective well-being.

• Apolitical & Neutral Conduct: Respect diverse viewpoints. Never use the KM brand or name to promote personal political or religious convictions.

• Multicultural Unity: Help foster an inclusive atmosphere. While our official languages are Icelandic and English, we encourage all members to learn and speak Icelandic.

• One Club Spirit: Support all KM teams, build community, and acknowledge coaches, staff, and peers with a handshake after every session.

   

Coaches

• Lead by Example: Embody KM’s mission, vision, and values in every training session and match.

• Promote Sportsmanship & Well-being: Teach fairness, emotional control, and mutual respect while cultivating a safe, supporting environment for players' mental health.

• Maintain Decorum: Treat officials, opponents, and staff with respect, and active assist in maintaining positive spectator behavior.