MISSION

Why are we here?

KM is a football club that emphasizes:

• Athletic practice, competition, and cultural exchange: Encouraging and promoting progress in Icelandic football based on shared values. We aim to be a role model club that focuses on quality and excellence, with a long-term project that ensures incremental and sustainable development across organizational, social, and athletic fields.

• Promotion of sports and movement: Using physical activity as a tool to improve health and encourage community participation.

• Social responsibility: Having a positive impact on our environment through sports initiatives and solidarity.

• Utilizing football, sports, and education as tools to better the world: We design projects that support environmental protection, cultural exchange, education, and charitable causes.
   

VISION

What do we want to be? Where are we headed?

• To be a leading sports and social institution with a solid and unified club structure.

• To strengthen the KM brand both internally and externally.

• To increase the sense of belonging within the club.

• To achieve better athletic results in Icelandic competitions while respecting and implementing the club’s values.

• To be a leader in Icelandic football—a social institution that is respected, admired, and loved, where values and educational aspects take priority.

• To build partnerships with institutions worldwide to achieve our goals.

• To create connections and projects that give players with limited resources the opportunity to grow personally and professionally within football.

• To create connections and projects that provide people in other communities with fewer opportunities the chance to empower themselves through sports and education.
   

VALUES

• Positive and Fun Football: We create a positive environment where happy players achieve better results while everyone enjoys the learning process.

• Respect: A cornerstone of sports and life. Respect for the game, integrity, diversity, dignity, rules, referees, opponents, and supporters.

• Commitment: Being an active participant in the process, enjoying victories, and overcoming hardships. Social and environmental responsibility—being better people in a better society.

• Ambition: Improving day by day. Helping others improve. Contributing to the growth of the KM community. A winner’s mindset and high-reaching goals.

• Passion: Do more of what you love and give it your all.

• Creativity: Finding the best ways to bring joy to others with minimal resources. New ideas, new connections, and a new perspective on the world.

• Amateurism vs. Professionalism: Returning to the roots of football—the passion and love for the game. Implementing that philosophy within a professional framework and responsibility.

• Multiculturalism: Sharing knowledge and traditions. Welcoming everyone regardless of origin, gender, race, or religion. Promoting and sharing Icelandic and European football culture while learning from other cultures.

• Tolerance: Respecting and accepting different opinions, behaviors, or beliefs regardless of sexual orientation, religion, or origin. Being willing to accept those who are different from oneself.

• Gender Equality: Fighting for women’s rights based on equality. A commitment to promoting women’s football where it is still developing.

• Non-political Work: We are a club that focuses on the community and its improvement through independent thought. We respect all viewpoints that align with human rights.

• Gratitude: We are a privileged community and thank everyone who makes our work possible.
   

CODE OF CONDUCT

Players:

• Know the FIFA Laws of the Game, the values, vision, and mission of KM, as well as the code of conduct and internal team rules.

• Play hard but fair. Strive to follow the laws of the game in every aspect.

• Show good sportsmanship. Respect all participants—opponents, referees, coaches, and spectators. Understand the spirit of the game and avoid dishonest play.

• Be positive to enjoy the game and help others enjoy it too.

• Support your team; be a team player, not a soloist. Encourage learning, commitment, and growth with patience.

• Avoid, to the best of your ability, protesting referee decisions publicly. Remember that loud protests undermine the referee's authority and can ruin the experience for all participants.

• Show respect. Never insult or criticize participants. Offensive or rude language is completely contrary to the spirit of the game.

• Enjoy football to the fullest, but remember that in the end, it is only a game. Avoid negative interactions with spectators.

• Do your best, through words and example, to encourage those who find it harder to follow these rules.

• Show tolerance toward the religious and political views of others. Never use the KM name to define political or religious convictions.

• We are a multicultural Icelandic club founded by Spaniards. We encourage all members to learn and speak Icelandic. We emphasize positive communication and encourage members to use a language everyone understands at our events. Our official languages are Icelandic and English.

• Support other KM teams at events and on social media. Get to know and learn from players in other teams within the club.

• Thank the coach, teammates, and staff after every practice and match with a handshake.
   

Coaches:

• Know the FIFA Laws of the Game, the values, and the mission of KM, and be a key person in implementing them.

• Educate players on KM’s values and code of conduct and encourage them to follow them at all times.

• Treat referees and staff with respect and teach players to do the same.

• Maintain control over emotions and avoid language or gestures that could be interpreted as hostile or demeaning.

• Promote and practice good sportsmanship and never encourage rule-breaking or behavior contrary to the spirit of the game.

• Ensure that spectators always show maturity and sportsmanship, and assist the referee in maintaining control of spectators if necessary.

• Be a role model in showing respect toward opponents and demand the same from your players.